Resume Supplement: Strategic and Tactical Marketing

This resume supplement provides more detail on my strategic marketing planning and marketing initiative implementation experience. I also have extensive experience with campaign development, concept development, copy writing and graphic arts creativity in the production of marketing initiatives.

School of Advertising and Art (3 years)
In my current position as instructor, I continue to develop and deliver college level marketing curriculum that includes all elements of contemporary marketing plans. The curriculum also includes the development of a marketing plan model for small businesses by the students.

Cassano’s Inc. (5 years)
As director of business development, I was responsible for annual marketing and sales plans that defined business segments and marketing strategies. I was also responsible for quarterly (seasonal) marketing, advertising and promotion plans for the retail food service business. Working with the district and local restaurant managers, I directed the implementation of quarterly marketing plans within the multiple store chain.

Graphic Arts Experience
I have practical experience in the following graphic arts programs:
     MSOffice – Powerpoint, Excel and Word
     Adobe – Photoshop
     Adobe – Illustrator
     Adobe – InDesign
     Adobe – Premier Pro (Video)
     Adobe – AfterEffects (Video)
     Adobe – Dreamweaver (Web)
     Adobe – Audition/Sound Booth (Audio)

Marketing and Advertising Agencies – Dayton, Ohio (3 years)
In the short period that I worked on the agency side of marketing, I helped in the development of marketing and sales strategies targeted at gaining new clients and maintaining existing clients. I also spearheaded the development of a business performance (marketing) plan model that we sold to or used with our clients. This highly effective model was scalable to any size of business and customizable to the type of business. We developed an interactive multi-media CD-ROM version and a web based version that I still use today with clients.

Technology Resource Group – Dayton, Ohio (2 Years)
After returning to the Dayton market from my career with NEC, I restarted my consulting business under a new brand. I moved away from a focus on sales and sales training targeted at the telecommunication industry to broader marketing planning and plan implementation for more diverse client segments. It was during this period, that I developed the marketing plan model that became a marketable product for the agency business.

NEC America, Inc. – Dallas, Texas (13 Years)
As VP of Marketing for NEC, I managed a team of staff and graphic artists that was responsible for all of the strategic marketing planning, the development and the production of marketing and sales materials. My team included event coordinators, writers, distribution channel folks, graphic artists, product managers and other staff. This team was responsible for all marketing communications and public relations for the company throughout North America. I and my team were also responsible for the implementation of strategic marketing plans through the direct and distribution sales channels.

Telecom Resources of America - Dayton, Ohio (3 Years)
As president of Telecom Resources of America and principle consultant, I was responsible for working with many major telecom industry companies in the development and implementation of strategic marketing plans, distribution plans and tactical sales action plans. This period marked the initial research and development of the marketing plan model which would be used later in my career.

Business Telephone Systems – Columbus/Dayton, Ohio (10 Years)
Along with direct sales and sales team leadership responsibilities, I developed and helped implement strategic marketing plans for the business. We developed a single marketing plan for the entire business and individual sales action plans for each of the eight offices that we maintained in the Ohio and Indiana area.

Retail (B to C) and Commercial (B to B) Sales – Nebraska and Ohio (6 Years)
In the years previous to my entering the telecommunications industry, I spend several years in retail sales such as early era computers, audio visual equipment, cameras and film equipment and other B to B products and services. Because these were smaller business operations, I was often called upon to participate in the development of marketing plans and strategies for single locations and/or multiple location chains.

Resume Supplement: Business and Distribution Channel Development

This resume supplement provides more details on my business development, distribution channel, territory and dealer management and franchise development experience. Throughout my career, I have almost always been involved in the development of new business through the planning and launch of new offerings, new customer segments, distribution channel development or direct sales office implementation.

Cassano’s Inc – Dayton, Ohio (5 Years)

As director of business development for a retail food service restaurant chain, I developed several new revenue streams and distribution channels. I helped grow the wholesale dough business through the expansion and diversification of the existing distribution and broker network. I also developed and implemented a unique vertical market catering business in addition to researched, developed and implemented a multiple-channel franchise network.

School of Advertising Art - Dayton, Ohio (3 Years)
One of the subjects in the Marketing Course that I teach deals with B to B distribution territory, channel development and dealer management as well as B to C (retail) network development and management.

Marketing and Advertising Agencies – Dayton, Ohio (3 Years)
While working on the agency side of the marketing business, I developed a vertical market marketing program to sell agency services. I also helped develop and implement an agency distribution channel for an interactive multi-media program that we produced.

Technology Resource Group - Dayton, Ohio (3 Years)
As president of my marketing and sales consulting business, I helped small and large technology businesses to identify customer segments and new market segments. I also helped them develop and implement new distribution channel strategies through channel dealer business start-up, development and management training programs.

NEC America, Inc. - Dallas, Texas (13 Years)
As VP of marketing for the Corporate Networks Group (telecommunications), I was instrumental in identifying, developing, implementing and training the direct and dealer distribution channel in America and Canada. During my NEC career, we also acquired new product groups and new territories such as Latin America, which required business and channel development. I also developed channel promotion programs designed at increasing sales and market share through the dealer channel.

Telecom Resources of America - Dayton, Ohio (8 Years)
In addition to starting and successfully managing my own telecommunications industry consuleing business, I was directly involved in helping manufacturers develop, implement and train distribution channel dealers. I also helped train direct sales force sellers as well as authorized dealer sales representatives. We also helped manufacturers to develop dealer incentive programs to increase sales through channel outlets.

Business Telephone Systems (BTS) – Columbus and Dayton, Ohio (10 Years)
Throughout my tenure with BTS, I helped to establish direct sales offices in the Dayton and Cincinnati area. I was responsible for all aspects of establishing and managing regional sales and service offices in these markets. I was often called upon to help other start-up operation in other markets through business modeling, training and temporary management.

Retail (B to C) and Commercial (B to B) Sales – Nebraska and Ohio (6 Years)
During my time in retail sales and my initial venture into commercial sales, I was instrumental in developing new markets through the establishment of new retail store locations and local and regional direct sales offices for some of the companies that I worked for.