ROBERT P. TALTY
3181 Felton Drive E-mail: rtalty@ameritech.net
Beavercreek, Ohio 45431
Facebook, Linkedin, Blog: rtalty.blogspot.com Cell: 937-231-3991
PROFESSIONAL OBJECTIVE: Business Performance Contribution
My career goal at his time in my life is to secure a permanent, interim or consulting role in a senior level marketing and/or sales management position where I can leverage my unique life and career experiences to have a mission critical impact on the financial performance of a for-profit business or non-profit organization. This would include the direct involvement in strategic planning and/or tactical planning implementation support to increase sales, revenue, profitability and market share while enhancing the customer experience.
PROFESSIONAL ATTRIBUTES
Extensive Experience: With over 40 years of life and work experience, I am currently at my very best – having developed several key assets that can be modified quickly and contribute directly to the goals and objectives of your team.
Organizational Leadership
Based on this recognized definition – “Leading people to performance”, my greatest strengths focus on creating, capturing and/or cultivating corporate or team vision. Through extensive life/work experiences, I have also developed effective interaction skills required to synergize, engage and empower people to implement those visions. I have extensive selling team leadership and individual seller coaching experience in addition to advisory and executive board leadership for both profit and non-profit organizations.
Resource Management
Based on this recognized definition – “Converting resources to results”, I am a seasoned and responsible manager of assets and resources that can deliver bottom-line cost management at any level of the organization. In addition to P&L responsibility in several of my career positions, I have developed and launched workforce productivity programs that help to prevent, reduce and control costs while increasing team effectiveness and individual employee productivity.
Business Development
Second to leadership is my track record in the development and implementation of plans and strategies that resulted in rapid growth of current revenue centers. Business associates have also commented on my keen ability to research, benchmark, develop, test, launch and manage new business revenue sources such as business units, new offerings, services, customer segments, and new markets or territories.
Strategic Marketing
The strengths that have generated the greatest lifetime results is my keen insight and proven ability to research, predict, develop, produce and deliver productive marketing plans, budgets and initiatives. Peer executives have commented about my ability to initiate and implement high impact programs that drive top-line sales, revenue and profitability throughout the front end of the business.
Sales Results
The strengths that have generated the greatest return on my employment investment are my proven skills in the development, training and implementation of successful direct sales and distribution programs. The strengths that have generated the most personal income over my career are demonstrated in my track record of consistent personal sales performance and top-line business contribution.
Business to business (Commercial and relationship sales)
Business to consumer (Consumer and retail sales)
Personal Development
The strengths that have generated the most personal pride over the years are reflected in my training, personal development, motivation, mentoring and sharing of experiences with people that have crossed my path throughout my life. Many phases of my career included sales, sales management and leadership curriculum development and the high impact delivery of pre-packaged or original training curriculum. Building credibility quickly, integrating real life experiences and energetic content delivery continue to be my key training strengths.
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Business Planning and Sales Curriculum Development and Delivery
Throughout my career I have developed and delivered many types of business planning, sales and sales management programs to thousands of sellers for all sizes and types of small businesses and global enterprises. I continue to be involved in leading edge seller development curriculum with my most recent project, the development of the Next Generation – Buyer Experience Sales curriculum for a major sales training company in the U.S. and my proven Business PlanWorx planning model for today’s volatile marketplace and experience driven customer.
Creative Design
The most practical skills that have fueled a lifetime of productivity are my creativity, information technology and communication skills. In addition to being wired, connected and technology savvy, I am an excellent writer, recognized speaker, program (curriculum) developer. I am computer literate, internet savvy, a skilled typist, and proficient at several of the common creative software application suites like MS Office, Adobe Creative Suite and Premier Pro/Elements (video). In addition, I am proficient in, multimedia and web development (WordPress) and CRM systems such as HubSpot, SalesForce.com, ZOHO, Hatchbuck and others.
CAREER EXPERIENCE HIGHLIGHTS
2016 –Present
In addition to my responsibilities at Dayton SCORE, I contract with companies of all types and sizes to help them implement start-up, growth or recovery business plans in interim executive roles. I have done six to twelve month projects with businesses in the finishing business, telecommunications business, engineering firm, restaurants and others. Many years of marketing, sales and leadership experience can fade quickly if you do not stay relevant and bring value to the business under today’s conditions. That is one of my strengths, I integrate years of experience and lessons learned with current strategies to drive results in today’s marketplace. In addition to strategic planning, everyday sales and marketing initiatives, I also develop and manage websites for many of my clients in addition to some adjunct teaching at local colleges.
2010 – Present
From 2010 to present, I was also chapter Chair and remain a certified, counselor and program development for Dayton SCORE Chapter 107. In this role, I help mentor businesses of all types and sizes in start-up and launch, stabilize and recovering or competing and growing. I also build programs that will help the Dayton SCORE Chapter to evolve into the next generation, premier small business support group in the Dayton area. I work pretty much every day in some aspect of business development, marketing, sales, distribution and other business performance areas within all types and sizes of for-profit businesses and non-profit organizations.
2005 – 2009 Cassano’s Inc, Dayton Ohio
As director business development, I was directly responsible for marketing within the retail food service business and the development and implementation of new business divisions. I developed new revenue streams, distribution (franchise) channels, human resource and operations programs and new product offerings which resulted in diversity of the business, increased sales, reduce costs and cash flow stabilization.
The School of Advertising and Art (The Modern College of Design)
I have experience as an instructor of Marketing and History of Advertising and Commerce at the two year associate degree college in Dayton, Ohio. I continue to adjunct teach and mentor college students on academic (marketing), career and personal level as well as participate in the schools planning, program development and implementation.
2003 – 2005 The Eastpoint Group, Dayton, Ohio
As director of business development for a traditional marketing communications agency, my role was to help the business transition, grow and expand through planning, marketing and direct account sales. I helped develop new selling messages, products, packaging and corporate identity that increased the overall performance of the business while making it more responsive to today’s client demands. I also helped develop and implement account sales and management strategies that resulted in new customers and increased sales from existing clients.
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2001 – 2003 Technology Resource Group (TRG), Dayton, Ohio
As president of TRG, I provided a spectrum of consulting services and information products designed to help Information & Communications Technology (ICT) manufacturers, suppliers resellers and integrators to increase their sales, revenue and profitability through the effective marketing and sales of their products and services within their targeted markets. I have also worked with non-technology clients in retail, food service and software to develop and launch marketing plans and comprehensive sales and sales management training programs.
1992 - 2001 NEC America, Inc. Corporate Networks Group, Dallas, Texas
As Vice President of Marketing and Sales Support (NEC CNG) (1995 - 2000), I was responsible for the strategic marketing for the communications group within North America, Canada and South America. As key spokesperson and strategic planner, I played a significant leadership role in a team responsible for rapid sales from 200 million to just under 1 billion and market share growth from 10th position to 3rd in 8 years and business expansion. Director of Marketing and Sales Support (NEC CPE Group) (1992 - 1995)
1984 - 1992 Telecom Resources of America, Dayton, Ohio
I was president and equity partner (Division of Business Telephone Systems of America) of this ICT industry consultant and training company that did business with many of the key industry players such as Avaya, Mitel and others at that time. NEC Australia was a major client and I worked with their CPE group for close to two years to establish direct and dealer distribution channels in the Pacific Rim before joining NEC America.
1973 – 1984 Business Telephone Systems, Ohio
While helping this company grow from start-up to over 25 million in revenue in eight years, I held several marketing, sales, sale management, P&L, director and vice president - equity positions within the company. Entering the business in 1972, I was also actively involved in establishing a competitive environment in the telecom customer premise equipment industry through involvement in a national industry associations (NATA) and federal and state legislative, legal and regulatory activity.
CAREER EXPERIENCE HIGHLIGHTS
Prior to 1984
Throughout my early career, I successfully held marketing, direct sales and sales management positions in retail, sound reinforcement, intercom, paging, office products (computers) and telecom systems sales - many involving P&L, leadership and management responsibilities with industry leading companies in the Midwest. I also helped develop consulting programs, sales, sales management and marketing programs and media for a nationally known consulting firm (Batten, Batten, Hudson and Swab) and media production house (American Media Inc.).
EDUCATION
I have a High School Diploma complemented by marketing and general business courses at university level for about 2 years (25 hours) in addition to U.S. Army training programs, throughout active and reserve duty. I have consistently built my knowledge base, resources and experience through numerous business management courses and sales and marketing seminars throughout my career. Programs like Holden (“Valuebase Selling”), Learning International (“Account Development Strategy”), Carew (“Positional Selling”), Six Sigma (Green Belt), H.R. Challey Group and Wilson Learning (“Consultive Selling”), Carnegie (“Sales Advantage”) and others have shaped my success. Books like “Spin Selling”, “Selling Through Persuasion”, Geoffrey Moore (“Inside the Tornado”), John Maxwell, Stephen Covey, “Blue Ocean Strategy” and many others have also helped to shape my sales, management and leadership effectiveness.
INTERESTS
My wife and I enjoy home remodeling and landscaping, entertaining, photography and collecting antiques. I personally enjoy research, writing editorial and creating and delivering (speaking) about business, marketing and sales across all types and sizes of businesses. In addition to formal governing board positions, business coaching volunteer (SCORE and The Entrepreneur Center) and informal team leadership involvement, I enjoy contributing to the success and growth of my church, our community, non-profit organizations and for-profit businesses.
REFERENCES
Professional and personal references are available upon request
