Resume Supplement: Strategic and Tactical Marketing

This resume supplement provides more detail on my strategic marketing planning and marketing initiative implementation experience. I also have extensive experience with campaign development, concept development, copy writing and graphic arts creativity in the production of marketing initiatives.

School of Advertising and Art (3 years)
In my current position as instructor, I continue to develop and deliver college level marketing curriculum that includes all elements of contemporary marketing plans. The curriculum also includes the development of a marketing plan model for small businesses by the students.

Cassano’s Inc. (5 years)
As director of business development, I was responsible for annual marketing and sales plans that defined business segments and marketing strategies. I was also responsible for quarterly (seasonal) marketing, advertising and promotion plans for the retail food service business. Working with the district and local restaurant managers, I directed the implementation of quarterly marketing plans within the multiple store chain.

Graphic Arts Experience
I have practical experience in the following graphic arts programs:
     MSOffice – Powerpoint, Excel and Word
     Adobe – Photoshop
     Adobe – Illustrator
     Adobe – InDesign
     Adobe – Premier Pro (Video)
     Adobe – AfterEffects (Video)
     Adobe – Dreamweaver (Web)
     Adobe – Audition/Sound Booth (Audio)

Marketing and Advertising Agencies – Dayton, Ohio (3 years)
In the short period that I worked on the agency side of marketing, I helped in the development of marketing and sales strategies targeted at gaining new clients and maintaining existing clients. I also spearheaded the development of a business performance (marketing) plan model that we sold to or used with our clients. This highly effective model was scalable to any size of business and customizable to the type of business. We developed an interactive multi-media CD-ROM version and a web based version that I still use today with clients.

Technology Resource Group – Dayton, Ohio (2 Years)
After returning to the Dayton market from my career with NEC, I restarted my consulting business under a new brand. I moved away from a focus on sales and sales training targeted at the telecommunication industry to broader marketing planning and plan implementation for more diverse client segments. It was during this period, that I developed the marketing plan model that became a marketable product for the agency business.

NEC America, Inc. – Dallas, Texas (13 Years)
As VP of Marketing for NEC, I managed a team of staff and graphic artists that was responsible for all of the strategic marketing planning, the development and the production of marketing and sales materials. My team included event coordinators, writers, distribution channel folks, graphic artists, product managers and other staff. This team was responsible for all marketing communications and public relations for the company throughout North America. I and my team were also responsible for the implementation of strategic marketing plans through the direct and distribution sales channels.

Telecom Resources of America - Dayton, Ohio (3 Years)
As president of Telecom Resources of America and principle consultant, I was responsible for working with many major telecom industry companies in the development and implementation of strategic marketing plans, distribution plans and tactical sales action plans. This period marked the initial research and development of the marketing plan model which would be used later in my career.

Business Telephone Systems – Columbus/Dayton, Ohio (10 Years)
Along with direct sales and sales team leadership responsibilities, I developed and helped implement strategic marketing plans for the business. We developed a single marketing plan for the entire business and individual sales action plans for each of the eight offices that we maintained in the Ohio and Indiana area.

Retail (B to C) and Commercial (B to B) Sales – Nebraska and Ohio (6 Years)
In the years previous to my entering the telecommunications industry, I spend several years in retail sales such as early era computers, audio visual equipment, cameras and film equipment and other B to B products and services. Because these were smaller business operations, I was often called upon to participate in the development of marketing plans and strategies for single locations and/or multiple location chains.